2018 Panel in May & June – Job Hunt And Immersion Inspiration

Job Hunt Panel Discussion: Secrets to Success from Young Alumni

We are starting to think about where we would like to be after graduation, but we don’t know quite how to get there. We’ve learned it’s important to build a personal brand and make it known to companies and recruiters. We’ve learned that networking is crucial when competing for positions at top companies. But how do we begin such a challenging and intimidating journey? Ask Recent Alumni to have your questions answered and know how to strategically approach the Job Search process.

Making A Difference: How To Make An Impact In A Business Environment

Join TalentQ and Neil Golden in an inspirational conversation to kick off Summer Immersion. Learn how to make the most of your experience this summer: We will be covering topics such as critical moments in your future marketing career and take full advantage of Immersion Quarter.

2018 Keynote Speech in April & May – Insights to Innovation & Story-Driven Design

Kraft Heinz: Insights to Innovation

Ever wondered how innovation is manifesting in today’s marketing landscape? “Kraft Heinz: Insights to Innovation” featured a presentation that provided you with insights and examples straight from an industry expert! Our guest speaker was IMC alum Kathryn Goodman (Brand Manager of Innovation & Equity at Kraft Heinz), who has firsthand experience spearheading innovation in the food industry.

Story-Driven Design: How Product Innovation And Marketing Communication Can Build Remarkable Brands

A special presentation and workshop from Innovation thought leader, Craig Sampson(Founder and Principle Consultant in TBD Innovation; Adjunct Professor at Segal Design Institute in Northwestern), on “Story-driven Design: How Product Innovation and Marketing Communications Can Build Remarkable Brands”.

2018 Workshop in March – Rock Your Profile: A Strategic Approach to LinkedIn

With second-quarter almost complete and the job search right on the horizon, now is a great time to build up your LinkedIn profile and make those professional connections!

Guest speaker Hayden Humphrey (current Director of Life Coaching for Boyd Falconer and Associates and former LinkedIn employee) will be conducting an interactive workshop to give you the best insights on how to enhance your LinkedIn profile and use the platform to help accomplish your career goals.

We hope it provided you with some helpful insights on what employers are looking for and how to go about using LinkedIn to aid in your networking and job search.

Watch: Leverage LinkedIn to Win

2017 Panel in April – Navigating the Job Search Journey: Secrets to Success from Young Alumni

2017 Panel in April – Navigating the Job Search Journey: Secrets to Success from Young Alumni

What We’ve Learned: We are starting to think about where we would like to be after graduation, but we don’t know quite how to get there. We’ve learned it’s important to build a personal brand and make it known to companies and recruiters. We’ve learned that networking is crucial when competing for positions at top companies. But how do we begin such a challenging and intimidating journey?

What We Want to Know: To understand how to strategically approach the job search process.

Hang (April) Yuan, Analyst, Starcom Mediavest Group

Xuan (Renee) Huang, Database Marketing Analyst, Expedia Inc.

Blair Zimelis, Planner, The Marketing Arm

Ruiyan (Ria) Liu, Marketing Data Analyst, Maestro Health

Siyuan (Ariel) Guo, Senior Analyst, Sears Holding Corp.

2017 Expo – Brand Content: The Universal Currency of Connection

2017 Expo – Brand Content: The Universal Currency of Connection

Globalization has opened up many opportunities for brands to connect with their audiences across the globe. But in a highly fragmented and changing world, creative content and ideas have always been the core to a marketer’s success. We had a night of great conversation and heard from leading marketing professionals including Tom Doctoroff, Senior Partner at Prophet, about how international brands stay relentlessly relevant through meaningful content.

Videos can be seen here:

2017 Panel in March- Listen and Engage

2017 Panel in March-  Listen and Engage

Social listening through the web is a practice commonly used by brands to understand consumers on a deeper level. While many brands are active on social media platforms, the best brands are those who can successfully utilize strategies to further understand their consumers. Ultimately, successful social listening leads to intimate relationships with customers. But how is this concept practiced in real life?

Panel Moderator: Randy Hlavac, Lecturer and CEO of Marketing Synergy, Inc.

Wendy Kritt, Chief Marketing Operations Officer, Kellogg School of Management

Eric Prado, Founder and CEO, fireflyhigh

Dan Skinner, Brand Communications Manager, Conagra Brands

Jason Wang, Marketing Analytics Manager, 4C

2016 Expo – Breaking Barriers: IMC for Success in an Interconnected World

The 2016 Medill talentQ Expo brings thought leaders and Medill IMC students together to engage in conversation on understanding on understanding the rules of successful engagement in an interconnected world and help marketers overcome the barriers to building customer relationships.

Digital and Social media have opened up many opportunities for brands to connect with their audiences, but in a highly fragmented world and with shortening attention spans, the biggest concern for marketers has been – “How do I engage with my consumers in a meaningful way?”

Watch: Spiegel Research Fellows’ Presentation on “New Insights on Consumer Engagement with TV Content”

Panel

An “IMC-Alum” Exclusive, All Star Panel

  • Kristen Nomura, Head of Industry – Restaurants at Google – Medill IMC ’03
  • Daniel Allen, Vice President of Analytics at Conversant – Medill IMC Grad ’06
  • Dan Fietsam, Chief Creative Officer at Laughlin Constable – Medill IMC Grad ’98
  • Karen Hornberger, Senior Marketing Leader at Allstate – Medill IMC Grad ’05

Panel Moderator: Tom Collinger, Associate Professor, Executive director of the Medill IMC Spiegel Digital & Database Research Center

Watch: “IMC-Alum” Exclusive, All Star Panel

Thank you to Google for hosting us for our talentQ 2016 expo. Thank you to FCB and all our contributors and sponsors for their support in bringing another talentQ Expo to our Students, Alum, and Friends of Medill.

2014 Expo – Brand Storytelling in An Era Of Disruption

2014 Expo – Brand Storytelling in An Era Of Disruption

Over five hundred students, alumni, faculty and professional partners attended the Medill talentQ Exposition: Brand Storytelling in an Era of Disruption on November 12th, 2014.

View the talentQ Exposition 2014.

View Keynote Speaker, Scott Bergren, Medill Alum, Worldwide CEO of Pizza Hut & CIO of Yum! Brands on Engagement in the Age of Technology.

View Panel Discussion on “Brand Storytelling” featuring Bob Scarpelli, James Moorhead,Todd Smith, Shivram Vaideeswaran, Melissa Cherry, and Emily Allard.

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