2016 Expo – Breaking Barriers: IMC for Success in an Interconnected World

The 2016 Medill talentQ Expo brings thought leaders and Medill IMC students together to engage in conversation on understanding on understanding the rules of successful engagement in an interconnected world and help marketers overcome the barriers to building customer relationships.

Digital and Social media have opened up many opportunities for brands to connect with their audiences, but in a highly fragmented world and with shortening attention spans, the biggest concern for marketers has been – “How do I engage with my consumers in a meaningful way?”

Watch: Spiegel Research Fellows’ Presentation on “New Insights on Consumer Engagement with TV Content”

Panel

An “IMC-Alum” Exclusive, All Star Panel

  • Kristen Nomura, Head of Industry – Restaurants at Google – Medill IMC ’03
  • Daniel Allen, Vice President of Analytics at Conversant – Medill IMC Grad ’06
  • Dan Fietsam, Chief Creative Officer at Laughlin Constable – Medill IMC Grad ’98
  • Karen Hornberger, Senior Marketing Leader at Allstate – Medill IMC Grad ’05

Panel Moderator: Tom Collinger, Associate Professor, Executive director of the Medill IMC Spiegel Digital & Database Research Center

Watch: “IMC-Alum” Exclusive, All Star Panel

Thank you to Google for hosting us for our talentQ 2016 expo. Thank you to FCB and all our contributors and sponsors for their support in bringing another talentQ Expo to our Students, Alum, and Friends of Medill.

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