Social listening through the web is a practice commonly used by brands to understand consumers on a deeper level. While many brands are active on social media platforms, the best brands are those who can successfully utilize strategies to further understand their consumers. Ultimately, successful social listening leads to intimate relationships with customers. But how is this concept practiced in real life?
Panel Moderator: Randy Hlavac, Lecturer and CEO of Marketing Synergy, Inc.
Wendy Kritt, Chief Marketing Operations Officer, Kellogg School of Management
Eric Prado, Founder and CEO, fireflyhigh
Dan Skinner, Brand Communications Manager, Conagra Brands
Jason Wang, Marketing Analytics Manager, 4C