2018 Keynote Speech in April & May – Insights to Innovation & Story-Driven Design

Kraft Heinz: Insights to Innovation

Ever wondered how innovation is manifesting in today’s marketing landscape? “Kraft Heinz: Insights to Innovation” featured a presentation that provided you with insights and examples straight from an industry expert! Our guest speaker was IMC alum Kathryn Goodman (Brand Manager of Innovation & Equity at Kraft Heinz), who has firsthand experience spearheading innovation in the food industry.

Story-Driven Design: How Product Innovation And Marketing Communication Can Build Remarkable Brands

A special presentation and workshop from Innovation thought leader, Craig Sampson(Founder and Principle Consultant in TBD Innovation; Adjunct Professor at Segal Design Institute in Northwestern), on “Story-driven Design: How Product Innovation and Marketing Communications Can Build Remarkable Brands”.

© 2018 Northwestern University

MEDILL SCHOOL OF JOURNALISM, MEDIA,
INTEGRATED MARKETING COMMUNICATIONS
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