Kraft Heinz: Insights to Innovation
Ever wondered how innovation is manifesting in today’s marketing landscape? “Kraft Heinz: Insights to Innovation” featured a presentation that provided you with insights and examples straight from an industry expert! Our guest speaker was IMC alum Kathryn Goodman (Brand Manager of Innovation & Equity at Kraft Heinz), who has firsthand experience spearheading innovation in the food industry.
Story-Driven Design: How Product Innovation And Marketing Communication Can Build Remarkable Brands
A special presentation and workshop from Innovation thought leader, Craig Sampson(Founder and Principle Consultant in TBD Innovation; Adjunct Professor at Segal Design Institute in Northwestern), on “Story-driven Design: How Product Innovation and Marketing Communications Can Build Remarkable Brands”.